Flagships Facelift Adds to Audi Controversy

Like it or lump it, Audis new look is going big. The bold new nose with the large, trapezoidal in-your-face grille, first introduced on the Nuvolari coupe concept back in 2002, has become the new corporate face for Audi, and starting now, it will be featured on all models of the A8 luxury sedan.

The decision, confirmed at this years Geneva Motor Show, comes as an early update for Audis top-of-the-line flagship sedan, which debuted in late 2002 as a 2003 model. Though most people associate the "Nuvolari

Like it or lump it, Audis new look, with its in-your-face grille, is going big. (Photo: Audi of America)

Despite being

The $117,400 A8 W12 L was the first production car to receive the bold look. (Photo: Audi of America)

The second biggest change is the availability of adaptive cornering bi-xenon headlamps which swivel up to 15 degrees to help illuminate corners. (Photo: Audi of America)

Aside from the addition of the single frame grille, the second biggest change is the availability of adaptive cornering bi-xenon headlamps which swivel up to 15 degrees to help illuminate corners. Audis system automatically operates at speeds above 45 mph, if the driver significantly turns the steering wheel, or if

The A8 will also feature light and rain sensors to automatically activate the cars headlamps and windshield wipers. (Photo: Audi of America)

Also new to the A8 is a state-of-the-art hi-fi sound system developed by Danish specialists Bang & Olufsen. The B&O Advanced Sound System was designed and engineered specifically for the A8, taking into account factors such as the interiors space and shape, plus ambient road, tire and wind noise. Each of the systems fourteen loudspeakers is encased in a closed aluminum

The new upgrades to the A8 should give it the boost it needs to continue competing against Mercedes and BMW. (Photo: Audi of America)

While these two additions take the cake for opulent upgrades, the A8 will also feature light and rain sensors to automatically activate the cars headlamps and windshield wipers, as well as rear ISOFIX child tether latches, a new steering wheel with a trapezoid metal accent and an available DAB digital audio head unit.

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