2007 Chrysler 300C Hollywood Concept

On display beside Chrysler's three new concepts in Detroit were two customized models that first appeared at SEMA, and somehow escaped previous coverage. The most notable is a thoroughly revamped

Longer and just a bit modified, the 300C Hollywood would fit the Tinseltown lifestyle well. (Photo: Trevor Hofmann, American Auto Press)

300C appropriately dubbed Hollywood. Just like limousines of the '20s, the chauffeur and footman are kept outside to weather the elements, while VIP passengers are ensconced within an interior more fitting to a Maybach than anything wearing the five-pointed star.

The concept shows that the current 300C platform still has legs, at least for tuners. Its full-size dimensions, available Hemi V8, rear-wheel drive architecture, sophisticated fully-independent suspension system and luxury appointments make an excellent platform for customization, although its rather healthy curb weight and current drivetrain options aren't particularly attractive to those looking to save dollars at the pump. Still, good on Chrysler's in-house Mopar Underground design team for showing a little creativity, once again, and in doing so building something that no tuner I know of has thought of yet.

Chrysler considers the Hollywood the ultimate 300, and I'd agree if I wasn't still in love with ASC's fabulous 300C Helios Concept, a four-door convertible that stole the

There's nothing like the Hollywood available anywhere. (Photo: Trevor Hofmann, American Auto Press)

2005 Detroit auto show despite being buried deep within Cobo Hall's basement stands. In order for this latest 300C concept to achieve its grand stance, it was lengthened 18 inches, and phenomenally styled multi-spoke 22-inch Super Alloy wheels were added for a larger than life look.

Mirroring the Imperial Concept that also boasted rear-hinged back doors, which also mirrored the Rolls-Royce Phantom in rear three-quarter profile, the Hollywood features beautifully detailed door handles that butt up against each other in a mirror image. And speaking of mirrors, the Hollywood's are mirror-finished in front and back thanks to chrome plating. Oddly, the Mopar Underground group didn't take advantage of their namesake parts bin and install a Mopar accessory grille insert, but rather went with the stock egg crate grille. Overall, nothing about the Hollywood's front or rear ends was noticeably changed from

Champagne for two? (Photo: Trevor Hofmann, American Auto Press)

stock to custom. The side profile and what you'll find inside, mind you, are entirely different stories.

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