2005 Dodge Caliber Concept
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Dodge Goes Global
North Americans have long benefited from European auto imports, bringing the most advanced engine, safety and chassis technologies available to a market that has, up until recently, not been able to build domestic models to directly compete on its home turf, let alone even consider exporting its vehicles across the Atlantic to take on the Europeans. But this is in flux.
Now, car companies we associate with here at home are planning an assault overseas. In 2005, Chevrolet will be officially re-introduced into Europe as the purveyor of GMDAT (Daewoo-engineered) vehicles, and Cadillac will continue building
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| Car companies we associate with here at home are planning an assault overseas. (Photo: DaimlerChrysler) |
But unlike the previous examples, where reasonably established brands are being brought back to life
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| DaimlerChrysler wants to market the Dodge name in Europe, totally new ground for the brand. (Photo: DaimlerChrysler) |
To many, the first thing that comes to mind when the name Dodge is spoken is either legendary muscle cars from the 60s and 70s, or tough pickups driven by tough people. With its current lukewarm lineup of rehashed Chrysler cars, Magnum and upcoming Charger excluded, its likely
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| According to Dodge marketing boss, George Murphy, the brand is aiming to attract young, capable, bold and assertive people, looking for a bargain. (Photo: DaimlerChrysler) |
According to Dodge marketing boss, George Murphy, the brand is aiming to attract young, capable, bold and assertive people, looking for a bargain. Considering Dodges current lineup, the compact Neon would certainly fit the bill as a bargain, but its neither capable nor assertive.
Time for a change. At the 75th Geneva International Motor
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| The Caliber project, considered the spiritual successor of the part-SUV, part-hatchback Avenger concept of 2003, was specifically designed for Europe. (Photo: DaimlerChrysler) |
The Caliber project was specifically designed for Europe, and is the most recent addition in a string of concepts which focus on smaller, sportier passenger cars, sport utility vehicles and sports cars. The Caliber is said to be the spiritual successor of the part-SUV, part-hatchback Avenger concept of 2003. This evolution has seen a focus towards simplifying the
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| Though not as large as on its trucks, the Caliber retains the brands signature crosshair grille. (Photo: DaimlerChrysler) |
Dodge has applied many of the same styling techniques to the Caliber that it learned from the Magnum wagon, the most noticeable being the large metal-to-glass ratio for the doors. This optical illusion gives the vehicle a sportier, swept-back look without actually resorting to reducing its overall height. The roofline of the Caliber is also similar to the Magnum, with an arched, flowing shape.
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