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2005 Dodge Caliber Concept

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Dodge Goes Global

North Americans have long benefited from European auto imports, bringing the most advanced engine, safety and chassis technologies available to a market that has, up until recently, not been able to build domestic models to directly compete on its home turf, let alone even consider exporting its vehicles across the Atlantic to take on the Europeans. But this is in flux.

Now, car companies we associate with here at home are planning an assault overseas. In 2005, Chevrolet will be officially re-introduced into Europe as the purveyor of GMDAT (Daewoo-engineered) vehicles, and Cadillac will continue building

Car companies we associate with here at home are planning an assault overseas. (Photo: DaimlerChrysler)
its premium image with its Euro-intensive CTS and STS sedans. Likewise, Chrysler has received a boost to its European lineups, now bolstered with the overtly American 300-series luxury sedan and Crossfire sports car.

But unlike the previous examples, where reasonably established brands are being brought back to life

DaimlerChrysler wants to market the Dodge name in Europe, totally new ground for the brand. (Photo: DaimlerChrysler)
in Europe, DaimlerChrysler wants to market the Dodge nameplate in Europe, totally new ground for the brand.

To many, the first thing that comes to mind when the name Dodge is spoken is either legendary muscle cars from the 60s and 70s, or tough pickups driven by tough people. With its current lukewarm lineup of rehashed Chrysler cars, Magnum and upcoming Charger excluded, its likely

According to Dodge marketing boss, George Murphy, the brand is aiming to attract young, capable, bold and assertive people, looking for a bargain. (Photo: DaimlerChrysler)
that Dodge would succeed if dropped into Europe today.

According to Dodge marketing boss, George Murphy, the brand is aiming to attract young, capable, bold and assertive people, looking for a bargain. Considering Dodges current lineup, the compact Neon would certainly fit the bill as a bargain, but its neither capable nor assertive.

Time for a change. At the 75th Geneva International Motor

The Caliber project, considered the spiritual successor of the part-SUV, part-hatchback Avenger concept of 2003, was specifically designed for Europe. (Photo: DaimlerChrysler)
Show, Dodge will display an all-new C-Segment (Golf-sized) concept car, the vehicle which is set to launch the brand name in unfriendly European territory.

The Caliber project was specifically designed for Europe, and is the most recent addition in a string of concepts which focus on smaller, sportier passenger cars, sport utility vehicles and sports cars. The Caliber is said to be the spiritual successor of the part-SUV, part-hatchback Avenger concept of 2003. This evolution has seen a focus towards simplifying the

Though not as large as on its trucks, the Caliber retains the brands signature crosshair grille. (Photo: DaimlerChrysler)
vehicle for production, and as a result, it has lost most of its over-the-top styling.

Dodge has applied many of the same styling techniques to the Caliber that it learned from the Magnum wagon, the most noticeable being the large metal-to-glass ratio for the doors. This optical illusion gives the vehicle a sportier, swept-back look without actually resorting to reducing its overall height. The roofline of the Caliber is also similar to the Magnum, with an arched, flowing shape.



 
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