Kia Getting Ready to Sell Its Soul

Kia proved earlier this year that it not only has the ability to design cool looking

From left to right: Soul Diva, Soul Burner, Soul Searcher. Surely, the production Soul will be a little less glamorous, but it'll still be cool. (Photo: Kia)

hatchbacks, but that the brand also has Soul. Pardon the pun, but the Soul Concepts as displayed in Geneva made quite the splash. The triplets, named Burner, Diva and Searcher, were different themes on the compact and funky hatchback, all of which made positive impressions on the folks that attended the show.

And while it's been known for quite some time that Kia has been interested in building the Soul, we now have concrete news regarding the when and where. Kia is keen to target two markets with the Soul - China and North America. In fact, according to Automotive News, Kia is looking to set up Soul production in China. Meanwhile, for us North Americans, expect Korean-built Souls in dealerships towards the end of the first quarter of 2009.

The projected 2.0-liter engine won't be a scorcher in terms of performance, but then again it won't burn too much fuel... (Photo: Kia)

The Soul will target just about every left-of-center hatchback/tall wagon/mini multi-purpose vehicle that's currently on sale, particularly the likes of the Scion xD, and quite possibly the Honda Element.

Automotive News reported that the Soul is expected to arrive here in North America bearing a 2.0-liter inline-four engine which will drive the front wheels; expect something along the lines of the engine found in the Spectra, which currently makes 138 horsepower and 136 lb-ft of torque with a choice of manual or automatic transmission. This combination should make for a popular, fuel-efficient alternative to compact crossovers and sport utility vehicles.

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