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Volkswagen to Bring Phaeton Back?

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It hasn't been long since the Phaeton was officially withdrawn from sale in
Sales of the updated Phaeton are second only to the Mercedes-Benz S-Class in Germany. (Photo: Volkswagen)
North America. Analysts pointed to poor sales; however, according to German auto magazine Auto Bild, Volkswagen is having second thoughts about the Phaeton.

After being on sale for six years, the Phaeton's sales are starting to pick up. In its home market of Germany, over the first three months of the year the Phaeton sold an impressive 769 units - a whopping 45.4 percentage increase over the previous year. The only other executive vehicle to increase its sales is Mercedes' S-Class sedan. In fact, over the same period of time, the Phaeton outsold the BMW 7-Series. Price, content, and rock-solid build quality are all contributors to the Phaeton's stronger sales.

And while half of all Phaetons built have ended up in Germany, it sells strongly in other markets too, including the UK, Spain, Italy and South Korea, where it
High quality is one of the Phaeton's biggest assets. (Photo: Volkswagen)
is one of the brand's best-selling cars. Volkswagen would like to see the Phaeton make a return to one of the most important markets for car sales, which is right here in the US, with speculation that it could arrive as early as this coming winter. Whether or not the current generation car arrives, one thing is fairly certain - a Phaeton will be sold here once again. The next generation model is scheduled to arrive by 2011.

Incidentally, Dr. Martin Winterkorn, chairman of Volkswagen AG suggests that the Phaeton is on a normal development path in the high-end luxury segment, saying that the first generation BMW 7-Series and Audi A8 didn't catch on right away either. Hopefully, for the Phaeton's sake, this statement will also hold true...


 
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