Upgrades in Standard Features Makes Price Jump Appear Reasonable

At a time when most automakers are attempting to lure new buyers by offering more content for the same or less money, Land Rover Canada is upping the price of its renamed and redesigned Discovery by more than $10,000.

The LR3, still called Discovery in other markets, will go on sale this fall for a base price of $44,995, $10,665 more than the 2004 Discovery S which is still available at $34,330 - no S model will be offered in 2005 with the least expensive variant carrying forward this years SE designation.

The new price point is actually $4,310 higher than the this years top-line $40,685 Discovery HSE, which if fully featured with the

The new Land Rover Discovery, dubbed the LR3, will cost nearly $13,000 more than the previous version. (Photo: Trevor Hofmann, American Auto Press)

The reason Land Rover has raised

The LR3 will arrive in showrooms this fall with a base sticker price of $44,995. (Photo: Land Rover)

"The all-new LR3 is the most technologically advanced, boldest, Land Rover ever launched in the history of the company," commented Richard Beattie, executive vice president, Land Rover North America. "This premium

Land Rover claims the LR3 is the "most technologically advanced, boldest, Land Rover ever launched in the history of the company," says Richard Beattie, executive vice president, Land Rover North America. (Photo: Land Rover)

The biggest news to current Discovery owners will be the addition of a world class V8 engine. The sophisticated 32-valve DOHC 4.4-liter unit, 200 cubic centimeters larger in displacement than the 4.2-liter Jaguar V8 which donated its basic architecture, is said to be much more refined than the outgoing 4.6-liter OHV 2-valve per cylinder lump. The engine now makes

The new sophisticated 32-valve DOHC 4.4-liter engine is said to be much more refined than the outgoing 4.6-liter OHV 2-valve per cylinder lump. (Photo: Land Rover)

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