Audi Pulls Out of the Power Race
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Audi will look to New Technologies and Lighter Weight Materials to Increase Performance
For two and a half decades the performance divisions of Germanys top three prestige automakers, Audi, BMW, and Mercedes-Benz, have battled it out in a race for ultimate horsepower and all out driving dynamics. With battles waged in nearly all market segments the trio of high-priced German carmakers has turned the 80s, 90s, and what weve seen of this new millennium into an interesting spectacle.
No true import automotive enthusiast could deny excitement over the news of Audis original super-wagon, the
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| For the past 25 years, Audi, BMW, and Mercedes-Benz, have battled it out in a race for ultimate horsepower and all out driving dynamics. (Photo: Shawn Pisio, American Auto Press) |
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| Audi has officially pulled out of the horsepower race, stating that increasing the power output is not the way forward. (Photo: Mercedes-Benz U.S.A.) |
But the competition, particularly the one-upmanship that has taken place over the previous five years is soon to be reduced to a battle of two German automakers, at least now that Audi has officially pulled out of the horsepower
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| "With a rear-wheel drive car, all you succeed in doing is lighting up the yellow traction control sign," stated Quattro division development boss Stephen Reil. (Photo: BMW of North America) |
Weight has always been considered the mortal enemy of sporting cars, as it hampers acceleration, reduces cornering agility and compromises braking capabilities. The "larger and more powerful is better" cycle that gets repeated with each
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| The Quattro division is aiming to develop cars that blend the best of the high-power output world with "outstanding driving dynamics and road handling". (Photo: Shawn Pisio, American Auto Press) |
Another critical issue involved with the horsepower race is getting the power to the ground. Reil also took the opportunity to bash rear-wheel drive competitors whose recent releases include the 507 horsepower BMW M5 and 603 horsepower Mercedes-Benz S65 AMG saying, "With a rear-wheel-drive car, all you succeed in doing is lighting up the yellow traction control sign." While Audi has never had such a problem thanks to its innovative permanent all-wheel drive system, this is definitely
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| Reil wasnt specific as to whether Audi would cease offering its 450 horsepower twin-turbo V8 as an upgrade or if it would only stop increasing power to match its rivals. (Photo: Audi of America) |
While at first Reiss comments make it appear that vehicles such as Audis 450 horsepower RS6 may no longer be competing against BMW and M-B in the horsepower race, this shouldnt mean that new Audis wont be able to measure up on the street and track. Riel added that the Quattro division is aiming to develop cars that blend the best of the high-power output world with "outstanding driving dynamics and road handling."
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