Home - Automobile Reviews - B-Segment Verve Sedan Concept: Ford's Next Move for China?


B-Segment Verve Sedan Concept: Ford's Next Move for China?



Ford's Verve Concept, the brand's international B-Segment concept car, has
The sleek, eye-catching shape of the Verve has been transformed into a sedan for China. (Photo: Ford)
just been launched once again. The bright magenta-colored hatchback first seen at this year's Frankfurt motor show emerged in Guangzhou, China, at the Auto Guangzhou show, with a different body style. Whereas the original concept featured three-doors and tailgate, this latest one has been served up with four proper doors and a fully enclosed trunk.

As you may or may not know, the Chinese follow a similar trend along with Eastern Europeans and North Americans in the way they like their cars, namely with trunks. Most manufacturers who intend on selling serious volumes in these markets often come up with sedan alternatives of their fastbacks or hatchbacks. Take, for instance, almost every mainstream subcompact car with the exception of the Honda Fit – they're all offered in a choice of body style, sedan or hatchback. Much the same applies for the concept version of Ford's upcoming B-segment car, the Verve.

Where most subcompact and compact vehicles look forced in their
Profile-wise, it almost looks like a fastback, rather than a traditional sedan. (Photo: Ford)
conversion from five-door (or three-door) to four-door, the Verve looks fairly natural. Its rear end has a fairly large overhang to provide ample trunk space, but the extra metal is well disguised by the Mondeo-esque styling, and large, LED taillights. Ford has attempted to maintain the fastback look of the Verve sedan, done by extending the rear glass beyond the rear wheels. Overall, the decklid is quite short and stubby when compared to other subcompact sedans. Oh, and you can't forget the color – Regal Frosted Grape. It's not as vibrant as the magenta Verve hatchback, but it's equally eye catching. As for the rest of the car, it's pretty much the same as the first Verve.

Ford's Executive Director of European Design, Martin Smith, commented, “Looking at these concepts together, you can just imagine how exciting the successor to the Ford Fiesta will be when it hits the market.”
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