Cadillac Refreshes STS for European Debut

All-Wheel Drive and New Gearbox for V8 Model

Though General Motors has strong presence in Europe with its Opel, Vauxhall and Saab brands, it has slowly begun to re-introduce its mainstay North American nameplates as well. Chevrolet was officially launched a couple of years ago as the replacement to Daewoo, offering GMDAT cars under the golden bowtie nameplate, and since then Chevrolet has grown with a number new in-house developed models including the Captiva and the forthcoming Evanda midsize sedan. General Motors European division also has long had Corvette (not sold as a Chevy, mind you), and now the prestige brand, Cadillac.

On that note GM has been slowly shaping the way Europeans

Caddy wants to make it big in Europe. No better way to do it than with the STS. (Photo: General Motors)

perceive Cadillac, using eye-catching, cutting edge styling and European-inspired driving dynamics to eradicate images of previous Cadillacs - the boaty, floaty kind. Cadillacs mainstay in Europe is the CTS, which competes against the likes of the 5-Series and E-Class, although at a more attractive price. Caddy also offers the SRX sports crossover, which provides a bold alternative to the usual midsize luxury SUV. This was then followed up by the 3-Series

Edgy styling similar to the CTS. (Photo: General Motors)

and C-Class sized BLS sedan, an exclusive to Europe, which is essentially a re-skinned and updated Saab 9-3, built in Sweden.

Though Cadillac wont export the XLR, the DTS, or the Escalade, it has been plotting to take on Europes full-size executive segment with the STS, a car that it has upgraded and freshened in preparation for its European launch. This past week, Cadillac unveiled the revised STS in Paris, with sales to commence this November.

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