"Super Duty" Eau de Toilette

What do you think of when the word Hummer is mentioned? To me, a hummer is one of two things, and cologne isnt one of them. Most people unfamiliar with the words sexual connotation will immediately conjure up images of GMs extremely expensive, gas-guzzling, off-road power monger.

But in an effort to maximize brand potential the General has other aspirations in mind, one being a fashionable fragrance. Whats it going to smell like, motor oil? Not according to retailer Sephora that describes it as an "adventure" that "begins with a fresh and exhilarating

In an effort to maximize the brands potential, General Motors has released Hummer cologne. (Photo: General Motors)

In case you are wondering, no, its not going to smell like rubber and/or motor oil. (Photo: General Motors)

Do people actually buy into this kind of sensational drivel? While Hummers new scent, commissioned by and sold through GMs Hummer division, is indeed refreshing as the description attests, who would have thought the rough and tough brand long touted by superhero film star gone politic Arnold

You name it, and its probably offered on Hummers lifestyle store HummerStuff.com. (Photo: General Motors)

Truth be told, automakers are finally realizing the earnings potential of creating lifestyle products featuring popular nameplates. Hummers rival Jeep, made by DaimlerChrysler, offers everything from clothing and camping gear to an all-weather portable audio system and "off-road" baby stroller.

Hummer currently offers a long list of accessories, such as lapel pins, rollerball pens, license plate frames, valve stem

Outerwear, fleece tops, sweaters and shirts can be had, replete with Hummer branding. (Photo: General Motors)

But why stop there, as the brand offers electronics such as an alarm clock, a CD player/clock radio combo, portable audio system dubbed MusiXstation, a set of two-way radios, and a Hummer branded X-player for the kids.

What about ladies apparel? No, theres no Hummer lingerie yet, despite the sales success such attire might bring the brand considering that other "thing" the mention of its name might

Hummer even offers alternate environmentally friendly transportation, with a "tactical" mountain bike. (Photo: General Motors)

Relatd Vehicle Listings