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Chrysler 300C to Compete with Camry and Accord on Price

New Chryslers to Feature Rear-Wheel Drive, Optional All-Wheel Drive and HEMI V8 Power

Chrysler Group is raising quite a stir among domestic players and imports alike. Its next-generation of rear-drive sedans and wagons pull sophisticated hardware from its German owner DaimlerChrysler, such as multi-link suspension components and a 5-speed automatic sequential shifting transmission (albeit now made in the U.S.A.), while teasing enthusiasts with confirmation of HEMI V8 power resulting in a 6.3 second 0 to 60.

But this has fans and market analysts alike concerned about pricing. How will Chrysler come to market with such upscale contenders and keep their prices competitive with the segment leaders?

To answer

Chryslers next generation of rear-drive sedans and wagons, like the Dodge Magnum shown here, will be available with HEMI V8 power. (Photo: Trevor Hofmann, American Auto Press)
this question Chrysler Group vice president of marketing Tom Marinelli commented that the brands new V8 powered rear-wheel drive cars will be priced to compete directly with V6 versions of the Toyota Camry and Honda Accord, among others.

Marinelli acknowledge that Chrysler has "not been a major player on the passenger-car side," which is no great secret, but this could easily change with the introduction of the Chrysler 300 and Dodge Magnum.

The Chrysler 300, featuring a much bolder design than its Japanese counterparts, plus a powerful HEMI V8 engine in top trim
With its HEMI V8 engine, the 300C offers American power, European driving characteristics and a price thats similar to a mid-size Japanese car. (Photo: DaimlerChrysler)
levels, should stimulate sales. For old LH customers that prefer the traction of front-wheel drive, Chrysler will offer an all-wheel drive option. When talking size comparisons Marinelli said, its a "great North American car but it has European driving characteristics and its price targets the mid-size Japanese car."

Getting the dollar figure right from the beginning is important, as the brand may not quite be ready to battle it out with premium marques despite its improved quality and upscale features.

As for final numbers, they wont be announced until the cars become available in dealerships early in 2004. That said, it they are slated to compete directly with V6 powered Camrys and Accords, expect prices to start at approximately $20,000 to $22,000.

In Detroit on Monday, Chrysler Group CEO Dieter Zetsche, stated the 300C would go on sale in April for approximately $25,000.

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