Home - Automobile Reviews - Chrysler Groups Massive Product Offensive Expected to Boost Sales
Chrysler Groups Massive Product Offensive Expected to Boost Sales
|
New Chrysler, Dodge and Jeep Vehicles Coming in High-Volume Segments
Outgoing Chrysler Group COO Wolfgang Bernhard, who will soon take over as CEO of Mercedes-Benz, is bullish for Chrysler Groups future, recently stating that the financially challenged DaimlerChrysler division should soon experience dramatically improved sales as the result of an insurgence of all-new and redesigned cars and trucks.
"I think in the second quarter we should start to see some lift there," commented Bernhard.
But Chrysler Group has already introduced a bevy of new models to the market within the last few months, the first under the Chrysler nameplate being the Pacifica crossover, which after a bit of a warm-up  | | Due to its onslaught of new products, including the upgraded Jeep Liberty introduced at the New York auto show last week, Chrysler should soon experience dramatically improved sales. (Photo: Trevor Hofmann, American Auto Press) | has become the most popular luxury SUV in North America. The second is the Crossfire coupe, a sexy sports car that will do more to improve the upscale brands image than pad its bottom line. The last Chrysler is the PT Cruiser Convertible. Again itll be a big seller in the ragtop market but still a niche player for a volume automaker.
|  | | Chrysler Group has already introduced a bevy of new models to the market within the last few months. The classically styled Crossfire Roadster is soon to arrive. (Photo: Trevor Hofmann, American Auto Press) | align="justify">What about Dodge? Only the completely redone Durango has debuted this year, albeit a strong launch that has quickly brought it to the top levels of its segment.
Jeep? Its new models havent reached the market yet, but like another barrage of new cars, trucks and SUVs coming from Chrysler and Dodge, sales should get even hotter soon.
Thats exactly what Bernhard is talking about when  | | Chryslers rear-wheel and optional all-wheel drive 300 sedan is getting a lot of press. (Photo: Trevor Hofmann, American Auto Press) | he says, "Things are taking off at this point in time."
What new vehicles is the ex-COO referring too? Getting the most press has been Chryslers rear-wheel and optional all-wheel drive 300 sedan, a true premium level vehicle, the top-most version of which gets the most powerfully-tuned modern-day 5.7-L HEMI to reach the market - 340 horsepower and 390 lb-ft of torque.
Dodge gets a version too, but rather than a conventional 4-door sedan its a functional sport wagon that has made quite a stir among enthusiasts on the auto show circuit. While  | | A new Dakota is on the way, which should be a big seller and help Dodges bottom line. (Photo: Trevor Hofmann, American Auto Press) | featuring the same Mercedes E Class-derived undercarriage, 5-speed transmission and steering system as the 300, the Magnum does it all for a base price of $21,870, with the HEMI powered R/T starting at a mere $29,370.
What else will show up soon? Dodge has a new Dakota on its way, a volume seller that is sure to fill the Ram brands coffers. The Dakota looks smart with angular fender flares, wraparound headlamp clusters and taillights similar in appearance to the new Durango, inspired by the double-bubble lenses featured on the current Jeep Liberty. Inside its an improvement over the outgoing Dakota, especially at dash central with better integrated  | | Chrysler Group COO Wolfgang Bernhard presented the production ready Ram SRT-10 during a November full-line preview in Detroit. (Photo: DaimlerChrysler) | audio and HVAC controls on an upscale interface. Rear seat legroom is up, while black-color hollow headrests offer protection to rear passengers and better visibility for the driver. The new truck is expected in September 2004.
|