Chrysler Jumps to Better than Average Ranking in JD Power Initial Quality Study
DaimlerChrysler AGs North American division, Chrysler Group, is probably feeling pretty smug right about now. Not only is it the only profitable automaker among Detroits Big 3, but its also doing it while raising the quality of its two highest volume brands, Chrysler and Dodge.
Chrysler tied with Hondas Acura division for top-10 placement, an impressive feat considering it bypassed other entry-level luxury brands, such as Buick, Lincoln, Audi, Volvo, Mercedes-Benz, BMW, Saab and Volkswagen to do so. Dodge, ranking slightly below the industry average, may be bested by Buick, Lincoln, Audi, which it doesnt | | Chrysler is not only profitable, but its desirable lineup of near-luxury vehicles is also better than average in initial quality, according to JD Power. (Photo: Trevor Hofmann, American Auto Press) | really compete directly against, and Chevrolet, which just managed to squeak under the industry average median to post a better than average score, but nevertheless is rated higher than the rest of the premiums just mentioned, as well as its sporty domestic rival Pontiac, and performance-oriented Asian competitors such as Subaru and Mazda.
This bodes well for the brand entering into the highly competitive | | Dodge is experiencing better initial quality too, while its edgy new designs are going global. (Photo: Trevor Hofmann, American Auto Press) | subcompact segment, a promise that it has made to its dealers who need a smaller car than Caliber in order to pull first-time new car buyers into the Dodge family. The car, likely to resemble the Hornet concept introduced in Geneva earlier this year, will be a global seller, offered in Europe and North America, plus other markets Dodge is currently in, or has plans to enter in the near future.
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