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HondaJet: A Flying Civic?

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Honda Begins Jet Sales

In 1972 Honda introduced the world to the Civic. Now recognized as the economy car benchmark, it rocked the automotive world when it debuted, showing people that small, affordable cars didnt have to be boring, and could actually be useful. Today, that reputation still stands, and such models as the Civic Si, Civic Type R (overseas only) and of course the long defunct Civic CRX offer performance, economy, and practicality at reasonable prices. So whats next?

Meet
Displacing the NSX at the top of the Honda food chain, the HondaJet promises Honda value in a business jet. (Photo: American Honda)
the HondaJet. As you may have guessed, its not a car, but rather an aircraft, so why are we discussing it? Because the duality that exists between this "entry level" private jet (yes, apparently they do exist) and the companys groundbreaking Civic is
Seating only 8 at the most, the HondaJet will be classified as an ultra-light jet. (Photo: American Honda)
uncanny. Entering what is formally known as the ultra-light jet category, the diminutive HondaJet has been in the works for 20 years (meaning the HondaJets development program has seen no less than six generations of Honda Civic come and go), although aviation has been an aspiration of the Big H for even longer.

"Aviation has been an important dream of Honda for more than four decades," said Satoshi
Moving the engines from the tail to the unique engine-over-wing design increases cargo and passenger capacity. (Photo: American Honda)
Toshida, senior managing director of Honda Motor Co., Ltd. "Our goal is consistent with the philosophy of other Honda products; to provide convenient and efficient transportation that will make peoples lives better."


 
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