Introducing The New Chrysler

Following the transaction of Chrysler from Daimler to Cerberus that took placelast Friday, the gears have already started to turn for The New Chrysler. The brand has begun to create awareness with advertisements on the radio, in print and on the internet, while signs reading “DaimlerChrysler” have been replaced by a fresh new logo at the company's headquarters at Auburn Hills, Michigan. But there's much more going on at Chrysler than just this.

As was predicted prior to the sale, Chrysler will feature a new logo, rather, the return to the brand's old pentastar branding, though it's been updated with a fresh new look. The official pentastar has a three-dimensional look that peaks in the

Chrysler makes a return to the pentastar, but it's been updated with a new look. (Photo: Chrysler)

center, and has the appearance of brushed metal. In the meantime, the elegant winged badge that adorns Chrysler-branded products will continue, though this may change in the future.

If you haven't also heard, Chrysler has been causing quite a stir in the UnitedStates with its recently introduced lifetime powertrain warranty for most of its vehicles. Provided that the vehicle isn't a high-performance SRT product, a diesel, or is used for commercial purposes, its engine, transmission, axles

With the new brand comes the industry-leading Lifetime Powertrain Warranty. (Photo: Chrysler)

and other drive line components, plus the labor to install and repair them as needed, are all covered by Chrysler. Of course, there's a catch – the warranty isn't transferable and the vehicle must be inspected by a Chrysler dealership every five years, although other than these two details it's an offer that's difficult to beat unless you trade your car in often. For those who decide to keep their vehicles over the long haul, this could be invaluable, and of course, it's a big deal for Chrysler and its hundreds of dealers.

Chrysler Group's previous CEO, Tom LaSorda has stepped down, but will continue to play a role in the company. He's still the chairman of theboard, but will assume the position of

Already, changes are being made... out with the old, in with the new. (Photo: Chrysler)

vice president. In the same way that Magna International was expected to be the new owner of Chrysler, Wolfgang Bernhard, Chrysler's previous COO was expected to take the reigns of the company. Instead, Cerberus chose to hire Bob Nardelli, the former CEO of Home Depot. Nardelli doesn't have much of an automotive background, but the automaker infers such experience isn't needed. Take for example Ford, which selected ex-Boeing CEO Alan Mulally to head the brand's turnaround. Nardelli will bring retail experience to the firm, helping to better the relationship between the brand and its network, and it ought to be known that his first car was a Chrysler product – a Dodge Dart.

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