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Small Sedan Based on Kappa RWD Architecture in the Works
According to a Reuters report, General Motors Corp.s Cadillac division is feeling bullish that sales outside of the North American market could reach the 20,000 vehicle per year mark by as soon as 2010.
The news agency was reporting on comments made by Cadillacs general manager Mark LaNeve yesterday, in which he stated, "Wed like (sales) to be 20,000 outside North America by the end of the decade."  | | Cadillac is feeling bullish about its future, with hopes of 20,000 vehicle sales outside North American by 2010. (Photo: Shawn Pisio, American Auto Press) |
Currently export sales arent making much of dent in Cadillacs bottom line, with a great portion of the 5,000 units sold being Escalade SUVs in the Middle East.
Sales in China and  | | Outside of North America, and particularly the Middle East, the full-size Escalade SUV is Cadillacs biggest seller. (Photo: General Motors) | Europe show great potential for growth as well, but not for large vehicles like the Escalade. In these markets sales could be boosted by the addition of a small car that may be built in Saabs European factory.
At least that was the word coming from Cadillac marketing director of global products Jay Spenchian, who told Reuters that, "Were still in the evaluation stage."
The  | | Cadillacs future small car is expected to be built on GMs all-new rear-wheel drive Kappa architecture. (Photo: General Motors) | car is expected to be based on GMs all-new rear-wheel drive Kappa architecture that will soon underpin the production Pontiac Solstice roadster, among others. If GM goes ahead with a BMW 3-Series fighter, it wouldnt become available for another three years at least.
When it does arrive Cadillac hopes to have a much stronger European dealership network in place. The luxury division appointed Dutch retail group Kroymans Corp. B.V. to head up the construction of 25 Cadillac "Experience Center" dealerships in major cities across the continent, to be finished by 2010 when LaNeve hopes  | | When asked if Cadillac would build a $150,000+ sedan, similar to the Sixteen concept, Cadillacs general manager Mark LaNeve commented, "I think well do one." (Photo: General Motors) | the brand will be selling up to 10,000 units per year in the European market alone.
Plans are afoot to build Cadillacs in China as well, as soon as later this year. China is the worlds fastest growing new car market and GM wants to make sure its most aspirational brand is an integral part of societys developmental ladder.
No doubt an ultra-luxury sedan such as the Sixteen Concept that debuted last year at the North American International Auto Show in Detroit would be best suited to North American markets, due to its massive size alone, but a super sedan would do much to get it noticed within emerging markets too. LaNeve mentioned that such a sedan, priced at about $150,000 in top trim, is still not out of the question. "I think well do one," he commented.
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