JD Power and Associates Rate Manufacturers Websites

Luxury Sites Rank Low, Economy Sites High

With more and more choices facing new car shoppers today, it stands to reason that manufacturers would want to inform their customers of their various models benefits by any means possible. In past years this meant a lot of magazine, radio, and TV ads, all of which were popular enough decades ago to cause crowds to gather around dealerships before the unveiling of a new model. But with the advent of the internet, informing the masses of a particular model release or comparing

Kias website was found to be the best amongst Canadian brands by JD Power. (Photo: Kia Motor America)

cars became easier than ever. Or at least it should have.

But anyone who has spent time on the internet knows that some companies simply cant seem to grasp the concept of less being more. And given that youre reading this, its safe to assume that youre familiar with the wild and crazy space that is the web. And

Suzukis site, which combines the companys auto, motorcycle, and marine efforts into one, was voted as the worst Canadian auto site. (Photo: American Suzuki)

chances are good that at some point youve probably happened across one of the many websites produced by an auto manufacturer. And quite possibly, with most manufacturers huge marketing budgets, that website was big, flashy, and more than likely complex. So, it stands to reason that when JD Power and Associates conducted their inaugural Canadian Manufacturer Web Site Evaluation Study, the highest rated site belonged to one of the simplest manufacturers around: Kia.

Mercedes complex and menu-heavy update-style site is slow to load and difficult to navigate, earning it the dubious honor of the second worst site. (Photo: Mercedes-Benz U.S.A.)

Ranked on (in order of importance) information/content, ease of navigation, appearance, and the speed of page loading, the study found that while companies like Kia, Hyundai (who ranked second), and Mazda (who rounded out the top three) placed highest, luxury manufacturers such as Lexus (ranked twenty-third, or second to last) and Mercedes-Benz (twentieth)� ranked poorly thanks to exceedingly complex and slow websites filled with too much content.

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