• HOME
• 
• AUTO LISTINGS
• 
• FINANCE
• 
• NEWS
• 
• DIRECTORY
• 
• REVIEWS
• 
• FORUM
• 
• BLOG
• 

Maserati Headquarters Feature New Architecturally Stunning Showroom

Ferraris Investment in Maserati is Confidence Inspiring

Under the careful guidance of Ferrari, Italian sport/luxury brand Maserati has blossomed in recent years. Capping off its initial success, and in anticipation of the all-new Quattroporte super sedan, the company celebrated the official inauguration of a new showroom at Maserati headquarters.

Maseratis CEO and Managing Director, Antonello Perricone took part in the October 7th ceremony, as did architect Ron Arad, who designed the buildings interior. Like the elegant contemporary lines of the Trident marques cars, the new showroom is a stunning example of flowing lines and innovative structure. The

Maserati celebrated the official inauguration of a new showroom at their Italian headquarters on October 7th. (Photo: Maserati)

production workshops that sit next to the showroom have also been redesigned to be complimentary.

Arad, born in Tel Aviv, Israel in 1951, created the new showrooms interior and its most prominent highlight, a massive 10-ton, 88-yard long futuristic loop that circles throughout the room. Composed of 21 individual sections the loops construction was complex to say the least, fabricated on a wooden frame with "radiating branches", akin to an airplanes wing. Finishing it off is a combination of fiberglass and carbon, in true motorsport

The new showroom is a stunning example of flowing lines and innovative structure, with the complete Maserati model lineup on display. (Photo: Maserati)

fashion.

What does it do? The complete Maserati model lineup is displayed mid-air, a stunning sight enhanced with classic Maseratis from the marques rich history. Off to the side is a merchandising center as well as the Officine Alfieri Maserati personalization area. North American clients taking European delivery can do so here, as can European clients, while the space is also perfect for special presentations and press conferences.

Most importantly, the solid investment by Ferrari in the Maserati brand builds confidence in the marques future. Now Ferrari has the ability to create and distribute less expensive sports cars and GTs, as well as sedans and even an SUV, without tarnishing the prancing horse brand image. Enzo, who for years toyed with a Ferrari sedan, would be thrilled at the prospect.

Page:  1

AUTOMOBILE REVIEWS BY MAKE

Acura  Audi   Bentley   BMW   Buick   Cadillac   Chevrolet   Chrysler   Daewoo   Dodge   Eagle   Ferrari   Ford   Geo   GMC   Honda   Hummer   Hyundai   Infiniti   Isuzu   Jaguar   Jeep   Kia   Lamborghini   Lexus   Lincoln   Lotus   Maserati   Mazda   Mercedes-Benz   Mercury   MINI   Mitsubishi   Nissan   Oldsmobile   Plymouth   Pontiac   Porsche   Saab   Saturn   Scion   Subaru   Suzuki   Toyota   Volkswagen   Volvo