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Mazda Increases Mazda3 Output to Help Keep Up with Strong Demand

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Mazda Can Now Produce in Excess of 350,000 3s Per Year

Mazdas hot-selling 3 has left every C-segment competitor in its tracks since debuting almost two years ago, due to heady performance, superior interior build quality and stylish good looks. Truly, the only problem its retailers have had is getting enough of them to fulfill demand.

The Mazda3, named Axela in its home market, has been in especially short demand in Europe, North American and Australia, according to a Reuters news service report.

Mazdas hot-selling 3 has left every C-segment competitor in its tracks since debuting almost two years ago. (Photo: Shawn Pisio, American Auto Press)

Therefore, on Tuesday, Mazda Motor Corp. announced that it would be raising output of its compact model effective immediately by producing it at an additional location, the Ujina No.2 plant near its headquarters in Hiroshima, western Japan, which the automaker reopened last year to build the Mazda2/Demio

Mazda Motor Corp. announced that it would be raising output of its compact model effective immediately. (Photo: Shawn Pisio, American Auto Press)

The Ujina No. 2 plant, called U2 within the company, was retooled to allow for flexible manufacturing prior to reopening. Therefore, not only can the tiny Mazda2 and larger Mazda3 be produced side-by-side, but the facility also has the capability to produce a wide range of models, including minivans.

Plans to build 2,000 Mazda3 models per month at the U2 plant are now underway, all of which will be shipped overseas. The extra 24,000 units should increase production from last years 337,377 units

During the first four months of 2005, Mazda3 sales in the U.S. totaled 31,722 units, an increase of 32 percent from the same period in 2004. (Photo: Rob Rothwell, American Auto Press)

While a new Honda Civic is due out this fall, and by all accounts should help Japans number 3 brand move back into the forefront of the C-segment, Mazda3 sales continue to be extremely strong this year. During the first four months of 2005, Mazda3 sales in the U.S. totaled 31,722 units, an increase of 32 percent from the same period in 2004.