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New Lotus Takes on Porsche 911
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Lotus, a brand that was on the verge of bankruptcy not so long ago, has vowed to challenge the strongest name in sports cars today, Porsche. How? By reintroducing one of the most hallowed names in sport car history: Esprit.
Yes. You read that right. Lotus, swelled with the success of its wildly popular Elise and Exige models, has announced that it will reenter the supercar arena with what they are calling the "Esprit replacement". Promising incredible performance figures as well as 911-rivalling drivability, the new supercar, which has yet to
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| The new Esprit should look something like this, with a convertible variant also promised. (Photo: Lotus Cars) |
Expected to start production at Lotus Hethel facility by Spring 2008, the new car will use a mid-mounted V8 for propulsion. The V8 in question isnt yet known, but rumors abound that
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| The last generation Esprit was adorned with an amalgamation of boy racer scoops and wings, the new model wont be. (Photo: Lotus Cars) |
The cars
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| New Lotus supercars underpinnings show the corner nodes in red and spars in blue. Variable floorpans and spars make the architecture incredibly adaptable. (Photo: Lotus Cars) |
All of these technical advancements will be wrapped in an already-approved skin that is currently undergoing aerodynamic testing, and should look something like the Lotus-supplied
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| This newest Esprit actually owes most of its style to the original 1972 Lotus Esprit concept shown here.? (Photo: Lotus Cars) |
The interior is also thoroughly revamped from the last one, offering headroom for those up to 65" tall and the footwells that can accommodate up to size 14 shoes. Apparently the power of NBA-star marketing hasnt been lost on the quirky English firm - only 18 people running the entire North American operation (dealers not included).
This new supercar will form a large part of Lotus growth strategy. Hoping to sell 10,000 cars annually by 2010, company chief Kim Ogaard-Nielsen promises the new "super sports car will be a serious challenger to the Porsche 911," also saying, "There are more people out there who deserve to drive Lotus cars. Why should people buy a Porsche when they could buy a Lotus?"
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