|
Five Hundred is a Good Car but Too Conservatively Styled
Why did Chrysler Group sell 13,475 300s last month and Ford Motor Company only deliver 9,375 Five Hundreds, its best month yet? The larger picture has Chrysler selling 106,000 300s last year while Ford is only on target to deliver about 70,000 Five Hundreds in 2005. Is there a quantifiable reason?
Both cars ride on sophisticated European derived chassis components, the 300 pulling its general architecture from the Mercedes-Benz E-Class and the Five Hundred borrowing much of its underpinnings from the Volvo S80. Heck, the Ford has a slight edge on the marginally heavier Chrysler through the slalom, offers more advanced 6-speed or continuously variable automatic  | | Considering the similarity between the two, why is Chrysler selling more 300s then Ford is selling Five Hundreds? (Photo: Trevor Hofmann, American Auto Press) | transmissions, compared to the 300s base 4-speed and upgradeable 5-speed units, which help it to achieve better fuel economy. An added bonus is greater interior and trunk room.
The 300, mind you, delivers up a more powerful V6, which doesnt make it sprint to 60 mph much faster than the lighter Five Hundred, however, only beating it by 0.2 seconds. But the 300C offers a powerful V8, with  | | The Ford has a slight edge on the marginally heavier Chrysler through the slalom and offers more advanced 6-speed or continuously variable automatic transmissions. (Photo: Trevor Hofmann, American Auto Press) | a sophisticated cylinder-deactivation technology to reduce fuel consumption and emissions.
But hold on a minute? Has the comparison between Fords Five Hundred and Chryslers 300 really come down to performance and the size of one vehicles trunk compared to another. While those opting for the Five Hundred will find this information helpful, most wanting a 300 have decided on buying one before reading anything.
It comes down  | | The difference between the 300 and the Five Hundred comes down to styling, and the Chrysler has a serious edge in this department. (Photo: Trevor Hofmann, American Auto Press) | to styling. Chryslers 300 is a winner because it looks like a winner, and makes those who drive it feel like winners. The Five Hundred might be the wiser choice, if fuel economy, interior packaging and reliability are issues - Ford rates a nominal two positions out of 37 higher on J. D. Power and Associates 2004 Vehicle Dependability Study (VDS), which rates 2001 model year cars, although its 2004 Initial Quality Study rating, which surveyed 2004 model year owners 90 days after taking delivery, places the blue oval brand six places behind Chrysler; scratch the reliability point off the list of Ford assets - but the 300 | | While the Five Hundred offers a slightly lower price than the 300, or any of its other full-size front- or all-wheel drive competitors, the problem lies in that it has direct competitors while the rear-drive 300 doesnt. (Photo: Trevor Hofmann, American Auto Press) | gets the adrenalin glands working before even stepping inside.
The 300 is also alone in the entry-level luxury market, being the only full-size rear-wheel drive sedan priced under $24,000 - the 300 is also available with all-wheel drive. While the Five Hundred offers a slightly lower price than the 300, at $22,145, or any of its other full-size front- or all-wheel drive competitors, the problem lies in that it has competitors. Toyota, while only selling a handful of Avalons in comparison last year, expects better things from its all-new 2005 model, while Hyundai is coming to market with its new XG 350 replacement, dubbed Azera. Kia is enjoying accolades from the  | | There is talk that a revised Five Hundred is already in the works and due to appear mid-2007. (Photo: Trevor Hofmann, American Auto Press) | automotive press for its nicely appointed Amanti, and Buicks upcoming V8-powered Lucerne is conservatively attractive and equal to the task of taking on the Five Hundred. To make matters worse, Chrysler Groups Dodge division is about to unleash its third LX derivative after the Magnum sport wagon, the Charger. Another bold styling statement, the Charger and its Dodge nameplate targets Ford directly. It should be said that the Mercury Montego is a more direct competitor to the Chrysler 300, but with sales of 2,297 units in March and a total of 5,280 sold for the entire first quarter of 2005, its numbers are quite a bit lower than the Five Hundred, so its a moot point.
|