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Nissan Joins GM, Ford, DC, Toyota and Honda in Million-Vehicle Sales Club

Nissan Hits 100,000 Mark for Final Month of March

General Motors, Ford Motor Company, DaimlerChrysler, Toyota Motor Sales and American Honda have each sold more than one million new vehicles in the U.S. market during a single year, but Nissan had yet to do such before a 12-month period that ended March 31, 2005. The Japanese automaker reported its feat last Thursday.

"I think that its a milestone," Jed Connelly, senior vice president of sales at Nissan North America, told Reuters news service. "There is tremendous excitement

Nissan has joined the ranks of automakers who have sold more than one million new vehicles in the U.S. market during a single year. (Photo: Nissan North America)
inside with the company ... its a real emotional boost for employees."

It took Nissan 47 years to achieve this milestone, which incidentally included the sale of Nissan nameplate vehicles as well as the automakers Infiniti luxury division, capped off by another record-breaking monthly sales total of 100,000 units

Strong sales of the Titan pickup truck showed that an import automaker can make strides in the domestically dominated full-size pickup truck segment. (Photo: Nissan North America)
in March.

While the Altima has long been a volume leader, and maintained that position throughout the 12-month period, strong sales of the Titan pickup truck showed that an import automaker can make strides in the domestically dominated full-size pickup truck segment if it comes to market with a competitive product.

Interestingly, while Nissan trails Toyota sales in its home Japanese market as well as in the U.S., it is the number two seller of vehicles in its domestic market, ahead of Honda. All three Japanese brands,

Nissans U.S. market share has been growing rapidly, up 24 percent to 985,988 units in 2004. (Photo: Trevor Hofmann, American Auto Press)
plus Mazda, Subaru and Suzuki, as well as South Korean brands Hyundai and Kia, have been robbing market share from GM and Ford, with North American customers appreciating the types of products offered by import brands as well as the higher levels of quality and reliability non-domestic nameplates deliver. Only Chrysler Group has made headway against the Asian imports, thanks to its popular 300-series sedan, plus Dodge and Jeep trucks and SUVs.

Nissans U.S. market share has been growing rapidly, up 24 percent to 985,988 units in 2004. During the same period Honda, Nissans closest competitor, sold 1.3 million vehicles and the worlds largest automaker, GM sold 4.6 million vehicles in the U.S.

Connelly added that Nissan North America is targeting a sales increase of 5 to 10 percent in 2005.

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