Home - Automobile Reviews - On the Road to North America: BMW and its Plan for the 1-Series


On the Road to North America: BMW and its Plan for the 1-Series

Six-Cylinder Engines the Only Way for BMW in North America

BMWs 1-Series, the latest in the prestigious German manufacturers brand extension, follows the lead of Mercedes-Benz and Audi in developing smaller, more affordable compact luxury/sport models. The Munich-based automaker has reportedly embodied the new model with the same unparalleled driving dynamics as larger BMW vehicles without converting to front-wheel drive, which would detract from the companys brand image.

Initially BMW would neither confirm nor deny plans to offer the 1-Series in North America, but the announcement of Audis upcoming A3 and the potential threat

Smaller and more affordable, the new BMW 1-Series follows the trend of new compact luxury/sport models. (Photo: BMW of North America)
of Volvos new S40 may make it necessary.

There are, however, several roadblocks standing in the way. Company officials felt that BMWs current 1-Series lineup of small inline-fours wouldnt be able to compete against Swedish and German rivals that offer powerful 5- and 6-cylinder powerplants respectively, the former featuring a powerful turbocharged variant

Unfortunately, several roadblocks stand in the way of the 1-Series arrival in North America. (Photo: BMW of North America)
in top trim. Although smaller European-spec BMWs are typically powered by inline-fours in Europe, BMW dropped the 1.8-liter from the 3-Series lineup, for instance, specifically to improve its image, thereafter setting the standard bar at six cylinders.

A second issue that is troubling BMW and could be one of the reasons for the 1-Series North American debut delay, could be that it is currently only available in the five-door body style. Having observed Mercedes-Benz struggle

Another stumbling block for the 1-Series North American debut could be that it is currently only available in the five-door body style, but a sedan is on the way and will be first on our shores.
to sell the C-Class Sport Coupe, and having already attempted to sell the 3-Series Compact (Ti) model in the late 90s with little success, BMW has all but confirmed that North Americans do not have the same appetite for hatchbacks as Europeans and Asians do.

No problem, BMW simply needs to wait until alternative body styles are developed and an inline-six stuffed between the front strut mounts. Insider accounts state that the Bavarian brand plans to offer just one inline-six with the 1-Series, and that is the new N52 2.5-liter recently redesigned for the next-generation E90

BMW believes that few people in North America are interested in a Bavarian 5-door hatchback despite a recent surge of popularity in the segment, therefore BMW will wait until alternative body styles are developed like this coupe which will become the 2-Series.
325i. Should this be the case, the 125i would pack a 218 horsepower in European specification, backed by 184 lb-ft of torque, a 68 horsepower and 36 lb-ft advantage over the current top gasoline model, the 120i. Considering the 1-Series light curb weight, it should be capable of hitting 60 mph in the low six second range.

While I just said the N52 would be the only six offered, it is possible that BMW may introduce a second inline-six for the 1-Series once the model-range has been established in America. A small 2.0-liter version could act as an entry level model, producing between 170 and 180 horsepower. Such an addition would allow BMW to compete with high performance models such as the 200 horsepower turbocharged

The current North American arrival date of the 1-Series, including the all-important four-door notchback sedan, is expected to be late 2006, early 2007. (Photo: BMW of North America)
VW Golf GTI, as well as vehicles such as Volvos S40 2.4 and Acuras TSX.

Page:  1

ADD TO:
Digg
Del.icio.us
Google
Blink
Furl
Simpy
Spurl
Y! MyWeb

Add to Technorati Favorites

Your Comments
Enter review title
Choose a star rating
Type in your review
Your Name (optional)
Your Email (optional)


Relatd Vehicle Listings


User Tools
Discuss in our Forums
Photos of BMW 
Print this Auto News
Email this Auto News
NEW BMW PRICE QUOTE
Get a FREE, No-Obligation Internet Price Quote for BMW !

Find BMW Dealer | Search Auto Listings for BMW



Acura   Audi   Bentley   BMW   Buick   Cadillac   Chevrolet   Chrysler   Daewoo   Dodge   Eagle   Ferrari   Ford   Geo   GMC   Honda   Hummer   Hyundai   Infiniti   Isuzu   Jaguar   Jeep   Kia   Lamborghini   Lexus   Lincoln   Lotus   Maserati   Mazda   Mercedes-Benz   Mercury   MINI   Mitsubishi   Nissan   Oldsmobile   Plymouth   Pontiac   Porsche   Saab   Saturn   Scion   Subaru   Suzuki   Toyota   Volkswagen   Volvo