Home - Automobile Reviews - PSA to Revive Classic Panhard Name for Luxury Brand?


PSA to Revive Classic Panhard Name for Luxury Brand?



Most large automakers consist of a regular brand, plus a luxury division. It'sa global phenomenon. GM's got Chrysler, Ford has Lincoln, while overseas in Japan Honda has Acura, Toyota makes Lexus and Nissan builds Infiniti. Even luxury brands have ultra-luxury divisions, such as Mercedes-Benz's Maybach and BMW's Rolls-Royce. But PSA Group (Peugeot and Citroen) are one of the few groups that have not included a luxury brand within their auto group, although this could soon change according to Automotive News Europe and Autocar.

One of the most important goals that PSA's new leader, Christian Streiff must achieve is to improve the desirability of the cars its brands produce. In an interview with Automotive News Europe, he stated that, “going into premium vehicles is one of the options the new management
Despite being unique and high quality, PSA's luxury cars aren't very successful in terms of sales. The new C6 is pictured. (Photo: Citroen)
is considering.”

For quite some time both Peugeot and Citroen have striven to enter the prestige marketplace by producing large sedans, which, while usually lauded for innovate designs are not hot sellers like BMW's 5-Series or Audi's A6. However, reviving a defunct brand that has heritage – especially one that has beenunused on cars for more than 40 years – would better the chances of the vehicle being received as a luxury car, especially if the products it produced were solely high-end. That brand could be Panhard.

Panhard might be a relic of
PSA would like to build luxury vehicles that are recognized worldwide. Panhard might be a good start for its heritage. A Panhard Dynamic is pictured.
a nameplate, only familiar to deeply knowledgeable French classic car enthusiasts, but in its day it was the automaker to beat. Panhard was producing cars a full five years before the turn of the 20th century, and what's more is that the vehicles it made established the layout of modern cars with a front-mounted engine plus front wheel steering. It doesn't sound like much of an accomplishment, but keep in mind that during those days automakers were still experimenting with the number of wheels a car ought to have and whether steam was the optimal power source!
Page:  1  2

Your Comments
Enter review title
 Choose a star rating
 Type in your review
Your Name (optional)
 Your Email (optional)

Visitor Comments

Relatd Vehicle Listings
User Tools
Discuss in our Forums
Photos of Citroen 
Print this Auto News
Email this Auto News
NEW Citroen PRICE QUOTE
Get a FREE, No-Obligation Internet Price Quote for Citroen !
Find Citroen Dealer | Search Auto Listings for Citroen



Acura   Audi   Bentley   BMW   Buick   Cadillac   Chevrolet   Chrysler   Daewoo   Dodge   Eagle   Ferrari   Ford   Geo   GMC   Honda   Hummer   Hyundai   Infiniti   Isuzu   Jaguar   Jeep   Kia   Lamborghini   Lexus   Lincoln   Lotus   Maserati   Mazda   Mercedes-Benz   Mercury   MINI   Mitsubishi   Nissan   Oldsmobile   Plymouth   Pontiac   Porsche   Saab   Saturn   Scion   Subaru   Suzuki   Toyota   Volkswagen   Volvo