GM Takes Another Step To Integrate Opel into America
One by one, GM Europes Opels are slowly starting to trickle in to North America as a part of the revolution of the Saturn brand. Already theres the Opel Vectra-esque (but not quite Opel) Saturn Aura, the drop-dead gorgeous Sky (Opel GT), and the recently unveiled Saturn Vue (Opel Antara), but the range is about to get what might be its most important addition to date, helping GM fight the battle in the lucrative compact car segment. Yesterday, GM confirmed that the successor to the polymer-bodied | | This is the new Saturn Astra, which looks identical to the Opel Astra, with a few bumper changes. (Photo: GM) | ION will be the Saturn Astra (Opel Astra).
Saturns General Manager, Jill Lajdziak says, "The Astra enables Saturn to occupy a unique position in the marketplace and to strategically broaden its appeal with consumers who usually have import brands on their shopping lists. . . Saturns partnership | | Astra Sedan isnt for America... yet. (Photo: GM) | with Opel is a natural way to expand our lineup with relevant products that will attract new buyers into our showrooms."
Intriguingly, the Astra will come to North America in five and three-door hatchback variants, which will replace the four-door sedan and quad-coupe respectively. Though Opel builds an Astra Sedan thats sold into Eastern European, South American and Asian markets, it has not been announced for North America. It would also be nifty if Saturn followed up with the Astra Wagon and Astra TwinTop | | Isnt that just the coolest thing in the world? Panoramic windshield makes the rearview mirror look like its just floating in mid-air. (Photo: GM) | hardtop convertible, and the optional panoramic windshield which is the first of its kind, featuring a windshield that stretches to the B-pillar without a crossbar.
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