DaimlerChrysler Division Reconsidering Strategy with European Sales Sagging

Its not unusual to hear about automobile manufacturers entering surprise vehicles for global car shows, but the complete opposite is true for brands pulling announced models out of these events.

According to Automotive News Europe, DaimlerChrysler AG has put development of its smart formore (lowercase intentional) crossover SUV on hold. The formore, based on the forfour five-door hatchback, was the vehicle that smart was going to use to usher the brand name into the United States in 2006.

But

DaimlerChrysler AG has put development of its smart formore crossover SUV on hold. (Photo: DaimlerChrysler)

Heinz Gottwick, director of communication at smart, confirmed the delay, saying that CEO

While smart sales have been brisk in Canada, they have been extremely slow in Europe. (Photo: DaimlerChrysler)

As a result, the formore, which was set to make its world debut at this years North American International Auto Show, will be absent. smart will still have a booth at the show, in order to spark interest, attract showgoers and recruit dealers when

Designed specifically for the SUV-crazy North American market, the formore was to be the cornerstone of smarts product lineup. (Photo: DaimlerChrysler)

The formore was to be the cornerstone of smarts product lineup, as it was specifically designed for the SUV-crazy North American market. Aside from dent-resistant, customizable body panels, a practical and clever interior, plus the niche brand image, the formore would have offered extra ground clearance, and the possibility of all-wheel drive - a first for the smart brand.

Should the formore project be terminated, the brand could still be launched in the United States, said Gottwick. In its first few introductory months in Canada, the tiny fortwo

The tiny fortwo cdi diesel has become a hot item on car buyers lists in Canada. (Photo: Shawn Pisio, American Auto Press)

Theres no reason why smart couldnt proceed in the United States with the fortwo and the rest of its current range. Yes, even the diminutive fortwo. The Environmental Protection Agency (EPA) gave electric vehicle maker Zap the green light to sell the two-seater throughout the U.S. earlier this month, and less than a week later the company announced $2.9 million in orders from dealers who want to sell the microcar.

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