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Suzuki Axes Verona

Flagship Sedan Finished

Suzuki, a brand that hardly shows up on most peoples radar, is finally getting its due. With the great looking and thusly popular Grand Vitara leading the way, the companys sales figures have never been better. But, in the face of all that success, there is still one blemish: Suzukis very boring flagship sedan, the Verona.

Verona what, you say? Yes thats right, this is the flagship sedan youve never heard of. Aggressively advertised in its inception, the Verona blends in with traffic like few other cars; you could OWN one and not even realize it. But, for its much maligned exterior "styling,"

The Verona was never exciting, but fully loaded it cost just over $25,000. (Photo: American Suzuki)

its actually quite a decent car. With an ultra-low starting MSRP of $18,299, the Verona has long been competing for the title of "Best Deal You Never Knew About," right alongside the Hyundai Sonata - although the Sonata is extremely popular.

But all that ends now, because the Verona is (somewhat) sadly being put out to pasture. The same company that produces some of the most heart-stoppingly exhilarating sport

The announcement has been made to discontinue the Verona. (Photo: American Suzuki)

bikes on the face of the planet has, predictably enough, announced the slow selling family sedan will not see 2007. With their eyes set on the goal of selling 100,000 automobiles this year, company president Koichi Suzuki simply cannot allow the Veronas rapid decline to continue; Verona sales were down an incredible 80 percent in May, and 64 percent for the year to date. Selling a meager 268 Veronas in May 2006, as opposed to a respectable 1,349 units sold in the same month last year, one can only wonder why this decision wasnt made earlier.

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